Privatlivspolitik

Vernon.dk is operated by Vernon Sport ApS. Vernon Sport ApS ("Vernon", "we", "us" or "our") is the data controller responsible for processing the personal data we collect about you. You can find our contact details below:

Vernon Sport ApS
CVR No.: 17016342
Vermundsgade 40B, 2nd Floor
2100 Copenhagen Ø
Denmark

Email: contact@vernon.dk

At Vernon, we place a high priority on data security and confidentiality. This Privacy Policy explains how we collect, use and protect your personal data in connection with your use of our website, your purchases from us, and our marketing activities.

 

1. COLLECTION AND PROCESSING OF PERSONAL DATA
1.1 Use of Our Website
When you visit our website, we automatically collect information about your use of the site through cookies and similar technologies. This includes information about your browsing behaviour, such as the pages and products you visit, the items you add to your shopping cart, and the purchases you make. We also collect technical information, including your IP address, browser and device type.

This information is used to ensure that the website functions properly, to generate statistics, and to improve your user experience. If you have given your consent to cookies, we also use this information for marketing purposes and to personalise content through, among others, Google and Meta.

The processing of this information is based on your consent pursuant to Article 6(1)(a) of the GDPR, as well as our legitimate interest in ensuring the operation and improvement of the website pursuant to Article 6(1)(f) of the GDPR.

1.2 Purchases and Customer Data
When you make a purchase from us, we process the information you provide in connection with your order. This typically includes your name, address, email address, telephone number, payment information, and the IP address from which the purchase is made.

We use this information to process and deliver your order, handle returns and complaints, provide customer service, and communicate with you regarding your purchase. We also process the information to comply with applicable legal obligations, including bookkeeping requirements.

The processing is based on the performance of a contract pursuant to Article 6(1)(b) of the GDPR and compliance with legal obligations pursuant to Article 6(1)(c) of the GDPR.

1.3 Newsletter and Marketing
If you subscribe to our newsletter or consent to receiving marketing communications, we process your personal data in order to send you relevant communications. This may include your name, email address, and, where applicable, your telephone number, as well as information about how you interact with our emails, including opens and clicks.

This information is used to send newsletters, campaigns and promotional offers, as well as to analyse and improve our marketing efforts. We use tools such as Klaviyo, Google and Meta to target and optimise our communications.

The processing is carried out solely on the basis of your consent pursuant to Article 6(1)(a) of the GDPR. You may withdraw your consent at any time.

1.4 Competitions
When you participate in competitions organised by us, we typically process information such as your name, email address and, where applicable, your postal address. This information is used solely for the administration of the competition, including selecting and contacting winners.

The processing is based on our legitimate interest in administering competitions properly pursuant to Article 6(1)(f) of the GDPR.

1.5 Social Media
When you interact with us on social media platforms such as Facebook and Instagram, we may process information that you have made publicly available. This may include comments, likes, shares, and messages that you send to us.

This information is used for marketing, customer service and communication with users on the platforms where we are present. The processing is based on our legitimate interest in promoting our business and communicating with users on social media pursuant to Article 6(1)(f) of the GDPR.

Please note that the relevant social media platforms may also act as independent or joint data controllers for certain processing activities.

 

2. RECIPIENTS OF PERSONAL DATA
We do not disclose your personal data to unauthorised third parties. However, in order to operate our webshop and provide our services, we use external data processors who process personal data on our behalf.

These include, among others, Shopify, which provides our webshop platform, Google for analytics and statistics, Meta for advertising, Klaviyo for email marketing, and our payment service providers for processing payments.

These data processors process personal data solely on our instructions and in accordance with the data processing agreements entered into with us.

Some of our service providers are located outside the EU/EEA, particularly in the United States. Transfers of personal data to these countries are carried out on the basis of the European Commission's Standard Contractual Clauses (SCCs) together with appropriate safeguards in accordance with the GDPR.

In certain circumstances, we may also be required to disclose personal data to public authorities, for example in cases of suspected fraud or where required by law.

 

3. YOUR RIGHTS
You have a number of rights regarding our processing of your personal data. These include the right to access the personal data we process about you, the right to have inaccurate information corrected, the right to have your personal data erased, and the right to request restriction of processing.

You also have the right to object to the processing of your personal data and, where applicable, the right to data portability. Where the processing is based on your consent, you have the right to withdraw that consent at any time.

If you wish to exercise any of your rights, you can contact us using the contact details provided above. You also have the right to lodge a complaint with your local data protection authority.

 

4. STORAGE AND DELETION OF PERSONAL DATA
We retain your personal data for as long as necessary to fulfil the purposes for which it was collected. Information relating to purchases is generally retained for up to five years in accordance with applicable bookkeeping legislation. Personal data processed for marketing purposes is retained until you withdraw your consent.

Information collected through cookies and analytics tools is retained in accordance with the lifespan of the relevant cookies, which typically ranges from 1 to 24 months. After this period, the information is deleted or anonymised.

 

5. CHANGES TO THE PRIVACY POLICY
We reserve the right to update this Privacy Policy on an ongoing basis to ensure that it always reflects applicable legislation and our practices. The latest version will always be available on our website.

This is version 1 of our Privacy Policy and is effective from 01-06-2026.