Vernon established with the aim to influence the fashion and lifestyle businesses in Scandinavia. We combine and maintain our stable Danish operations with the possibilities of working more efficiently at a Scandinavian level. We have been in the industry since 1988 and started as a Sports Company founded by Morten Vernon. This way, we combine our local and historical forces with meeting future trends to have a stronger voice in the market.
To become the best trend spotters in fashion and lifestyle while being a role model for other businesses when it comes to maintaining a youthful, unpretentious and innovative company.
To create freshness and a trendy, youthful touch in our brand portfolio. Vernon thus focuses on current trends in fashion articles. The company's established core values are to maintain the idea of a youthful, innovative and unpretentious business. On the sports side, our mission is to participate in the latest trends in the lifestyle segment. We aim to work with iconic and original brands with storytelling.
"Our values are a part of our DNA.
They show the way we work with our business partners, within our communities and internally with each other."
- Morten Vernon