The Story of vernon

It was with the idea of creating something new and innovative which started Vernon Sport in 1988, by the founder Morten Vernon. Vernon has extensive experience in spotting new currents and tendencies. In 1988 Vernon introduced snowboarding as the first player on the Scandinavian market followed up by the In-Line rollerblades in 1992 and the skate scooter brand Micro in 99`.

Shortly before the turn of the millennium, Waseem Ahmad joined Vernon Sport, bringing with him a strong vision and passion for outdoor lifestyle and fashion. His arrival marked a pivotal moment for the company, helping to expand and steer the business into a more lifestyle-oriented direction. Under his guidance, Vernon welcomed a new wave of iconic heritage and performance-driven brands, including Le Coq Sportif, Clarks, Birkenstock, Onitsuka Tiger, and Russell Athletic — further cementing our commitment to blending functionality, storytelling, and timeless style.

At Vernon, we love to work with heritage brands, which has led to excellent knowledge of this type of brands. We do what we do best, we build brands and never forget the story behind the brand.