BALL - Vernon.dk

History

With roots in Italy, BALL got founded by Aldo Ciavatta in 1976. The brand rapidly became a European hit. But BALL wasn’t a hit until Henri Fetter and Hans Gerhard Svarverud acquired the agency in Scandinavia. The BALL grew explosively in the following years became a leader in the Scandinavian fashion world.
Hans Gerhard Svarverud, the charismatic and innovative partner of the brand, later became the company’s sole owner and mastermind behind the brand’s success.
In 1982 BALL revolutionized the game by launching the world’s first stonewash jeans, bringing explosive sales all over. BALL was at it again when launching Europe’s first printed sweatshirt in y 1983, to wear with the iconic jeans. Both BALL sweatshirts and the jeans were so popular that the customers couldn’t get enough, BALL was sold out, and the customers wanted much more BALL.
BALL was thriving up through the ’80s and ’90s. Unfortunately, Svarverud passed away in 1998 was, and the brand lost its soul, magic and innovative force without him. The company closed its doors a few years later.
After a 22-year break, BALL is now back. After several months of research, a review of a hundred old photo albums, many old class photos, and vintage discontinued styles from 1976-1996. The Ball spirit has been recreated, more modern, with a unique fit, distinctive cut more energetic attitude than ever.